Beautification Award Press Release



Date: February 24, 2016


Contact: Sara Smith

Phone: 540-586-2148



Bedford Main Street Recognizes Azul Restaurant

BEDFORD – Bedford Main Street presented its newly redesigned building award at the Bedford Town Council meeting yesterday. The award is given to Michael and Lauren Siehien for their new restaurant Azul, located at 306 N. Bridge Street. The designation recognizes the Siehiens’ renovation of the building and adding to the beautification of the Centertown Bedford area.

Azul, a fast-casual Mexican restaurant, opened for business in December of last year. The Siehiens also own The Bedford Social Club, a fine dining restaurant located in the Centertown area. Between the two restaurants, they employ more than 20 people and have renovated more than 2,000 sq. feet of commercial space.

“Improving a historic district isn’t just about bringing new business in. It’s also about rehabilitating buildings and revitalizing spaces that are in danger of being lost to time,” Bryan Schley, chairman of the Bedford Main Street, Design Committee said today. “The Design Committee is committed to working with property owners to create an inviting space for businesses and visitors alike.”

The Bedford Beautification Award was formerly known as the Building Improvement Award. The board of directors changed the name and purpose of the award in January 2016 to be more inclusive of public and private renovations to buildings and outdoor spaces. Anyone who owns or manages space in the Bedford Main Street district and who conducts renovation, rehabilitation, and/or beautification to their space is eligible for the award. Awards are presented monthly at Bedford Town Council meetings. To nominate a property owner/manager, contact the Bedford Main Street office at 540-586-2148 or

Bedford has been a designated Main Street Community since 1985. Bedford Main Street works to re-energize economic development of our Centertown district while utilizing our cultural assets and character.  This is further accomplished by pooling the resources of local civic and business leaders who are determined to bring our Main Street community back to life. The innovative Four-Point Approach © program uses design, promotion, economic vitality and organization to reach our goal to help us all build a better community.  Bedford Main Street is one of 25 designated communities throughout Virginia.